Email marketing happens to be one of the most successful kinds of internet marketing. So, if you want to promote the product of your company via email marketing then the main strategy should be to introduce a few key points in the subject of mail which increases the chances of getting it opened by the viewer.
This is because if the subject is not properly selected by you, then it may not pass the spam filer of the mail and end up in the spam box; and even if it passes the filter, the user is most likely not read your email. The subject line of the email contributes ninety percent to the success of email marketing when properly selected.
Some catchy subject lines required for the success of email marketing are as follows:
1. Tempt your customer. Sentences like “Don’t wait till Friday” would make the reader think that they are seriously missing out on something exciting.
2. Try not to use the word “HELP” as the subject line because this is again easily trapped by the spam filter and the email will not reach the users inbox but will go to the spam box.
3. If the word “FIRST” is inserted in the subject line in it very easily catches the attention of the viewer and the traffic automatically increases.
4. Use numbers like “Save 40 percent” or “300 people recommend this product!” to generate immediate impact. Numbers in midst of words would surely get the attention almost instantly.
5. Always try to avoid the word “FREE!” as the subject line because this is easily trapped by the spam filter and the email will not reach the users inbox but will go to the spam box.
6. Be relevant to the current happenings. Phrases like “Autumn collection” during autumn is surely attract eye balls.
7. The one with a bit of suspense would always pay rich dividends for you. A subject like “Our surprise for this season is…” would surely tempt the reader.
8. Make the customer feel important, by using phrases like “exclusively for you” as it strikes a chord with the reader at one go.
9. If possible, include the name of your customer in the subject. This creates a huge impact as the reader would identify his name for sure, and thus chances of opening the mail increases to a great extent.
10. Provide your readers with options with subjects like “10 offers for you.” This makes it very tough for the readers to ignore it.
As you know Daniel has been building businesses since he was 6, bringing together massive demand and premium quality products to hungry buyers. Visit http://www.danielmassicotte.com to learn a simple exercise that cost him $20,000 in 2009.
By Daniel Massicotte